The Jewish Council for Public Affairs is excited to announce that the Jewish Federation of Cleveland will be joining the ENGAGE program, JCPA’s online advocacy and activism portal.
ENGAGE uses online tools from Democracy in Action to offer JCPA member agencies an easy way to create e-mail blasts, one-click advocacy pages, online petitions, event registration, web-based fundraising, and website content management. ENGAGE also includes an online supporter database that automatically records all online user actions to help track and group supporters by interest and action. Sophisticated reporting and analytics tools will allow ENGAGE members to set ambitious but attainable goals and benchmarks and measure our success.
For Cleveland, joining ENGAGE was an “exciting opportunity to reach out to their constituency and better advocate on their concerns,” said Dayan Gross. One of the major benefits that attracted Cleveland was the ability to syndicate and share actions and e-mails. So, for instance, if JCPA prepared an online petition for the coming UDI vote in the UN, each member of ENGAGE could have access to the content of the JCPA alerts, but reformatted based on community branding. This is designed to save communities time and help to coordinate messaging.
ENGAGE is completely customizable. Each member has their own templates, styles, look, and feel, and has complete control over their supporters. It also comes with complete support from the JCPA office and the Democracy in Action team in Washington, DC.
The goal behind ENGAGE is finding new ways to reach our network of supporters more effectively, and then how to keep them involved. This system allows communities like Cleveland to create online actions, action alert e-mails, follow ups, track donations based on that action, and more all from one webpage. For more information on the ENGAGE program, what it offers, how it can help your community, or anything else, contact Jared Feldman.